
For years, Blinkit has symbolized urban convenience — a proud extension of India’s fast-growing digital economy. Powered by Zomato, the parent company led by Deepinder Goyal, Blinkit positioned itself as the heart of hyperlocal delivery. The brand spoke of agility, innovation, and world-class logistics. Yet these words today feel painfully disconnected from the lived experiences of long-term users.This is not just a story of one failed pickup. It’s a reflection of how...