
The latest episode of Shark Tank India saw an interesting pitch from Rubeina Karachiwalla, the founder of Ruby’s Organics, a homegrown organic cosmetics brand. While the pitch started smoothly, it soon turned into a heated discussion when Vineeta Singh, co-founder of Sugar Cosmetics, took issue with Rubeina’s claim that her products were safer than those of competitors. The Pitch: A Bold Claim Sparks Debate Rubeina introduced Ruby’s Organics as a brand dedicated…