
The advent of 2024 brought about a significant shift in the digital landscape as Google initiated the phased deprecation of third-party cookies. This monumental change has prompted publishers to reassess their strategies amidst growing concerns and uncertainties surrounding data privacy and user tracking. Implications of Google’s Decision:Google’s decision to phase out third-party cookies marks a pivotal moment for publishers, necessitating a fundamental rethink of data collection, advertising practices, and user engagement strategies.…