In the realm where innovation intersects with consumer demand, Ranjit Babu, Director of smartphones and televisions at Amazon India, offers profound insights into the ever-evolving landscape of the country’s smartphone market. His observations shed light on pivotal trends, emerging paradigms, and the driving forces shaping the industry’s trajectory. Shifting Trends in Volume and Value:Babu unveils a fascinating revelation: while the overall volume in the smartphone business remains stagnant, the value is on...