In the ever-evolving landscape of SEO, the quest for higher rankings and increased website visibility remains a top priority for many businesses. However, the traditional focus on PageRank-passing link building may not always yield the desired results and can even pose risks of Google penalties. It’s time to explore alternative strategies that offer sustainable growth and measurable ROI. Understanding PageRank: A Reality CheckPageRank, introduced 25 years ago by Google, has been a…