Zepto, the emerging player in India’s quick commerce market, has made waves with the official launch of its subscription service—Zepto Pass. This bold move is set to redefine the landscape of on-demand grocery delivery and intensify competition among industry giants. During its pilot phase, Zepto Pass demonstrated remarkable success, with a significant portion of orders originating from subscribers within a short timeframe. The subscription model, priced affordably between 19 and 39 rupees…