January 24, 2024/
Beauty Store Battle: Gen Alpha’s Takeover Sparks Social Media Uproar In a clash of beauty generations, social media is ablaze with complaints from teen and adult beauty shoppers about the invasion of tweens under 12 flooding stores like Sephora and Ulta Beauty. The skirmish unfolds on TikTok and Instagram, with hashtags like #sephora and #sephorakids laying bare the conflict—chronicling disheveled stores, disrupted product displays, and tales of rudeness toward fellow customers and…