In the latest episode of Shark Tank India Season 3, viewers were treated to yet another rollercoaster of emotions, intense negotiations, and unexpected twists. One particular pitch stood out among the rest, featuring siblings Yash Pradeep Sawardekar and Tulika Pradeep Sawardekar and their innovative product, Goenchi Feni.
Goenchi Feni, a modern artisanal feni brand, captured the attention of the sharks with its unique selling proposition. Crafted with an authentic family recipe and sustainable practices using cashew apple and coconut flowers, Goenchi Feni offers a taste of Goa’s finest spirits. What’s more, the product boasts a clean label, free from additives, flavors, or sugar, appealing to the discerning consumer looking for quality and authenticity.
Despite being a relatively new entrant in the market, Goenchi Feni has made significant strides, securing placement in over 100 premium wine stores and retail outlets across Goa within just six months of its launch. This success speaks volumes about the potential of indigenous spirits in India and challenges the stereotype of ‘desi daru’, positioning feni as a premium offering worthy of recognition on a global scale.
During their pitch, Yash and Tulika sought investment of Rs 1 crore for a 5% equity stake, valuing their company at Rs 20 crore. However, things took an unexpected turn when Zomato CEO Deepinder Goyal entered the fray with not one, but two offers: Rs 1 crore for 10% equity or Rs 2 crore for 15% equity. While the initial offer seemed fair, Goyal’s insistence on thinking bigger prompted a series of intense negotiations.
Despite initial hesitation, the entrepreneurs eventually accepted Goyal’s final offer of Rs 2 crore for 15% equity, sealing the deal and paving the way for Goenchi Feni to expand its presence and become a source of national pride.
The intense drama and high-stakes negotiations showcased in this episode of Shark Tank India Season 3 serve as a testament to the resilience and determination of Indian entrepreneurs. As Goenchi Feni embarks on its journey to conquer new markets and elevate the status of indigenous spirits, one thing is clear: the spirit of innovation and ambition knows no bounds.
With its captivating storyline and inspiring entrepreneurial journey, the saga of Goenchi Feni on Shark Tank India Season 3 is sure to leave viewers on the edge of their seats, eagerly anticipating the next chapter in this remarkable success story.
