Amul Fresh Milk Goes Global: Launches in the US Market

In a historic move, the Gujarat Cooperative Milk Marketing Federation (GCMMF) is set to introduce Amul fresh milk outside India for the first time, catering to the Indian diaspora and Asian population in the United States. The launch marks a significant milestone for Amul, a renowned brand known for its dairy products, as it expands its footprint on the global stage.

GCMMF Managing Director, Jayen Mehta, expressed excitement about this new venture, highlighting the partnership with the 108-year-old cooperative organization, Michigan Milk Producers Association (MMPA). Under this collaboration, MMPA will handle milk collection and processing, while GCMMF will focus on marketing and branding Amul fresh milk in the US market.

Four variants of Amul fresh milk—Amul Taaza, Amul Gold, Amul Shakti, and Amul Slim n Trim—will be available in major cities including New York, New Jersey, Chicago, Washington, Dallas, and Texas. This strategic expansion aims to target non-resident Indians (NRIs) and the Asian population residing in the US, providing them with a taste of home and quality dairy products they trust.

Mehta emphasized that Amul’s recipe and quality standards would remain intact, ensuring that consumers experience the same freshness and richness they have come to expect from the brand. The launch of fresh milk in the US market is just the beginning, as GCMMF plans to introduce additional dairy products such as paneer, curd, and buttermilk in the near future.

With a strong focus on branding and marketing, GCMMF anticipates a positive response from customers, leveraging its decades-long experience in the dairy industry and a reputation for delivering excellence. As the Amul saga unfolds on the global stage, this expansion represents a bold step forward in fulfilling the aspirations of consumers worldwide for wholesome and high-quality dairy products.


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