In the ever-evolving landscape of fashion, Aryan Khan’s clothing brand Dyavol’X has carved a niche for itself, blending dark-themed streetwear with an aura of exclusivity. With its latest collection drop, in collaboration with Disney, the brand continues to captivate enthusiasts and fashion connoisseurs alike.
Just within 48 hours of its launch, the virtual shelves of Dyavol’X were emptied, a testament to the brand’s allure and the fervor it commands. This swift sell-out not only underscores the popularity of the label but also underscores the evolving narrative of luxury in streetwear.
At the heart of Dyavol’X lies an ethos of exclusivity, manifested in its meticulously crafted garments and their premium price tags. Tees adorned with enigmatic designs like “Nocturnal” and “Ducktaped” fetch a princely sum of Rs 15,000, while the iconic “Killing Smokes” sweatshirt, donned by Shah Rukh Khan himself, commands a staggering Rs 41,000.
However, it’s not merely the price that sets Dyavol’X apart but the scarcity of its offerings. The denim jacket, christened “Signature X,” as seen on Suhana Khan, epitomizes this ethos, with a jaw-dropping price tag of Rs 99,000. Such exclusivity elevates the brand beyond mere apparel, transforming it into a coveted symbol of status and style.
The frenzy surrounding Dyavol’X is not new. In its inaugural collection drop in April 2023, the brand set the stage on fire with the X jacket endorsed by Shah Rukh Khan himself. Priced at a staggering Rs 2 Lakh, all 30 pieces were swiftly snapped up, cementing Dyavol’X’s status as a force to be reckoned with in the realm of luxury streetwear.
In a world inundated with fast fashion and fleeting trends, Dyavol’X stands as a beacon of timeless style and sophistication. With each collection drop, Aryan Khan and his team continue to push the boundaries of creativity, redefining the very essence of luxury in streetwear. As the fashion world eagerly awaits the next chapter in the Dyavol’X saga, one thing remains abundantly clear: the allure of this enigmatic brand knows no bounds.
