tvN’s highly anticipated variety show, ‘Apartment 404,’ featuring the dynamic duo of BLACKPINK’s Jennie and veteran entertainer Yoo Jae Suk, has encountered a challenging hurdle with its viewership ratings. The third episode, which aired on March 8th, unveiled a noticeable decline in nationwide viewership, marking a significant setback for the show’s initial buzz and anticipation.

From an optimistic start with 2.7% nationwide viewership ratings, the show experienced a gradual decline, culminating in a 1.7% nationwide viewership rating by the end of the third episode. This decline follows a slight drop from the second episode, which garnered 2.1% in viewership ratings.

Despite the star power and charisma of Jennie and Yoo Jae Suk, ‘Apartment 404’ seems to have struggled to maintain its momentum, leaving audiences and industry observers alike pondering the reasons behind the ratings downturn.

The collaboration between Jennie, a member of the globally renowned K-pop sensation BLACKPINK, and Yoo Jae Suk, celebrated for his exceptional hosting skills, initially sparked excitement and curiosity among viewers. However, the show’s inability to sustain its initial viewership figures raises questions about its content, format, and overall appeal to audiences.

Notably, ‘Apartment 404’ is slated to run for 12 episodes, with a new installment airing every Friday at 8:40 PM KST. As the show navigates its remaining episodes, the production team may need to reevaluate strategies to reignite viewer interest and engagement.

The decline in viewership ratings underscores the competitive nature of the entertainment industry, where captivating content and compelling narratives are essential to capturing audience attention and loyalty.

As ‘Apartment 404’ continues its broadcast journey, all eyes will be on the show’s future trajectory and its ability to captivate audiences in the ever-evolving landscape of variety programming.