The Korean Business Research Institute has unveiled the latest brand reputation rankings for male idol groups, offering insights into the dynamic landscape of K-pop fandom. Based on extensive analysis of consumer participation, media coverage, interaction, and community indexes from February 9 to March 9, the rankings showcase the enduring influence and popularity of several prominent groups.
SEVENTEEN: Once again, SEVENTEEN emerges as the reigning champion, maintaining their stronghold at the top of the list with an impressive brand reputation index of 4,049,176 for March. The group’s keyword analysis highlights their diverse portfolio, with phrases like “OST,” “album,” and “ticketing” resonating strongly with audiences. Moreover, their positivity-negativity analysis reveals a remarkable 81.54 percent positive reaction, underscoring their enduring appeal and positive impact on fans.
TWS: Making a notable entrance into the rankings, TWS secures the second position with a commendable brand reputation index of 2,835,019 for March. As a newcomer, TWS demonstrates their potential to captivate audiences and carve out a niche in the fiercely competitive K-pop landscape, signaling a promising trajectory for the group.
THE BOYZ: Holding steadfast at third place, THE BOYZ continues to command attention with a brand reputation index of 2,832,031. The group’s consistent presence in the upper echelons of the rankings underscores their unwavering popularity and dedicated fan base, solidifying their status as a formidable force in the industry.
NCT: Not far behind, NCT secures the fourth position with a brand reputation index of 2,807,659, reflecting a notable 2.55 percent increase in their score since February. NCT’s upward trajectory exemplifies their ability to resonate with audiences and adapt to evolving trends, cementing their reputation as trailblazers in the K-pop sphere.
RIIZE: Rounding out the top five, RIIZE makes a notable impression with a brand reputation index of 2,241,767 for March. Despite fierce competition, RIIZE’s inclusion in the prestigious rankings underscores their growing prominence and resonance within the global K-pop community, foreshadowing a promising future for the group.
As the K-pop landscape continues to evolve and diversify, the March brand reputation rankings offer a glimpse into the ever-changing dynamics of idol group popularity. With SEVENTEEN leading the pack and emerging talents like TWS making their mark, the K-pop industry remains a vibrant and dynamic ecosystem driven by innovation, talent, and unwavering fan support. As fans eagerly anticipate future releases and performances, the March rankings serve as a testament to the enduring legacy and limitless potential of male idol groups in shaping the cultural zeitgeist.
