Ahead of International Women’s Day, IndiaLends, an online marketplace for credit products, unveiled the 6th edition of its annual #WorkingStree report. This year’s survey, themed “Women Entrepreneurship and Investments,” sheds light on the aspirations and realities of working women in India, highlighting a remarkable shift towards entrepreneurship and financial independence.
Survey Scope and Participants
IndiaLends conducted the survey with over 10,000 working women aged 24-55 across metros, tier 1, and tier 2 cities. The survey aimed to capture the evolving landscape of women’s aspirations and financial goals, providing valuable insights into their entrepreneurial spirit and investment behavior.
Rising Entrepreneurial Ambitions
A striking revelation from the survey is the burgeoning entrepreneurial spirit among working women in India. An impressive 76% of respondents expressed a desire to start their businesses, signaling a growing ambition and a proactive approach towards shaping their financial destinies. This shift towards entrepreneurship reflects women’s increasing confidence and determination to carve their paths in the business world.
Financial Literacy and Skills Development
The survey also underscores the importance of financial literacy and skills development among working women. A remarkable 86% of respondents expressed a keen interest in learning and upskilling themselves in areas such as budgeting, investing, and saving. This growing financial acumen empowers women to navigate the complexities of finance with confidence, equipping them to make informed decisions as investors and entrepreneurs.
Embracing Self-Reliance
Beyond the statistics, the #WorkingStree report illuminates stories of women entrepreneurs embracing self-reliance and taking charge of their financial affairs. Notably, 68% of women entrepreneurs manage their company accounts independently, showcasing their competence and autonomy in business management. This shift towards self-reliance underscores women’s capabilities and resilience in the entrepreneurial landscape.
Investment Behavior Insights
The survey delves into the investment behavior of working women, revealing intriguing patterns and trends. While 68.7% of women entrepreneurs invest their money, only 51% of salaried women engage in investment activities. Furthermore, a significant finding indicates that 79% of women who invest manage their investments independently, highlighting their financial autonomy and confidence in decision-making.
Conclusion: Empowering Women for Financial Independence
IndiaLends’ #WorkingStree report offers a comprehensive snapshot of the evolving dynamics of women’s entrepreneurship and investments in India. The findings underscore the transformative potential of women-led entrepreneurship and the importance of financial literacy in driving economic empowerment.
As we celebrate International Women’s Day, it is imperative to recognize and support initiatives that foster women’s financial independence and entrepreneurship. By empowering women with the knowledge, skills, and resources they need to succeed, we can create a more inclusive and prosperous future for all. IndiaLends’ insightful report serves as a catalyst for change, inspiring women to pursue their entrepreneurial dreams and chart new horizons of success.
