Ajay Devgn’s Shaitaan: A New Wave in Indian Horror Cinema

After the monumental success of the Drishyam franchise, Ajay Devgn and Kumar Mangat are teaming up again for the highly anticipated supernatural thriller, Shaitaan. Directed by Vikas Bahl, the film has generated immense buzz with its intriguing teaser, trailer, and stellar cast featuring R Madhavan alongside Ajay Devgn and Jyothika. Scheduled for release on March 8, 2024, Shaitaan has already received a U/A certification from the Central Board of Film Certification, with a runtime of 2 hours and 12 minutes.

Anticipation is high for Shaitaan’s box office debut in India, as the film is set to hit approximately 3000 screens, including both multiplexes and single-screen theaters. The horror genre’s appeal extends to mass belts, making it a prime choice for a wide release. Early indications from advance bookings are promising, with over 22,500 tickets sold in the top three national chains alone, and a projected total of 70,000 tickets sold before the film’s release.

Shaitaan’s pre-sales figures surpass those of several post-pandemic releases, signaling strong interest from audiences. With Ajay Devgn’s star power driving momentum, the film aims for a double-digit opening day collection, potentially reaching Rs 12-13 crore with positive word-of-mouth. Despite modest expectations initially, Shaitaan’s captivating trailer has transformed audience perceptions, igniting excitement and curiosity.

The film’s release timing aligns with the Maha Shiv Ratri holiday in mass belts, while metropolitan audiences in cities like Mumbai and Delhi demonstrate a keen interest in the horror genre. Ajay Devgn’s involvement adds further allure, elevating expectations beyond previous horror film performances at the box office.

Shaitaan’s success trajectory could propel it into the coveted Rs 100 crore club, positioning it as a standout venture in Indian cinema. The film’s budget constraints notwithstanding, a positive opening weekend could set the stage for a triumphant box office run.

As audiences eagerly await the unveiling of Shaitaan’s supernatural tale, the film represents a significant milestone in Indian horror cinema. With Ajay Devgn leading the charge, Shaitaan promises to captivate audiences and redefine the genre’s potential in contemporary Indian cinema.

Stay tuned to Pinkvilla for the latest updates and insights as Shaitaan embarks on its thrilling cinematic journey.

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