An intriguing exhibition has recently graced the capital, showcasing an exquisite collection of original hand-drawn Indian commercial posters spanning from the 1920s to the 1960s. Curated by the Archives of Tarun Thakral, this rare assemblage of 29 original images offers a captivating glimpse into the bygone era of Indian advertising and artistic expression.
Tarun Thakral’s journey into preserving India’s visual heritage began in 2007, with the inception of the Heritage Transport Museum in Gurugram. Initially focused on transport-related artifacts, Thakral’s passion for preserving history expanded during the pandemic, leading to the acquisition of non-transport-related advertising posters, calendars, prints, and oleographs.
The exhibition serves a dual purpose, providing a fascinating window into India’s social evolution, consumer trends, and artistic expressions. Each poster acts as a time capsule, offering insights into the dawn of independence through advertisements promoting indigenous products and reflecting the nation’s burgeoning self-confidence.
Procured from various regions across India, including Rajasthan, Gujarat, Madhya Pradesh, West Bengal, Tamil Nadu, and Maharashtra, these posters also boast international origins, sourced from the US, the UK, France, and Germany. Thakral’s dedication to preserving these artifacts underscores their historical significance and cultural value.
Posters, once a pivotal medium of communication from the 19th to the 20th century, played a vital role in shaping the history of mankind. In India, they adorned shop fronts, railway stations, and lamp posts, serving as the primary mode of communication before the advent of newspapers, radio, and television. The height of their popularity, spanning from the 1890s to the 1970s, witnessed the creation of countless striking pieces of artwork that continue to captivate audiences today.
Through Thakral’s meticulous curation, this exhibition offers a nostalgic journey into India’s bustling marketplaces and changing styles of hand-drawn illustrations. From the elegant art deco designs to the glamourous aesthetic, each poster encapsulates a unique chapter in India’s visual history, inviting visitors to explore and appreciate the rich tapestry of the nation’s cultural heritage.
As visitors immerse themselves in the enchanting world of vintage commercial posters, they embark on a transformative experience that transcends time, providing invaluable insights into India’s vibrant past and enduring legacy of artistic excellence.
