Creativeland Asia, a pioneering name in crafting compelling brand narratives, recently welcomed Divya Agarwal as the helm of its strategy and research division. With a rich background encompassing esteemed roles at Edelman, Ogilvy, Leo Burnett, and McCann, Agarwal brings a wealth of experience and a profound understanding of human behavior and market dynamics to her new role.
Spearheading Edelman’s India operations as the VP of Strategy and Planning, Agarwal’s journey reflects a trajectory marked by innovation and a deep-rooted comprehension of consumer insights. Her appointment underscores Creativeland Asia’s commitment to fostering disruptive creativity and crafting narratives that resonate with diverse audiences.
In her statement, Sajan Raj Kurup, the founder and chairperson of Creativeland Asia, articulated the company’s ethos and vision for the future. He emphasized the fusion of diverse experiences within the strategy department with the insights derived from Crossbow Insights, Creativeland Asia’s research arm. This integration, he believes, will unlock new dimensions of creativity and drive impactful solutions for clients.
Agarwal’s enthusiasm for her new role reflects her alignment with Creativeland Asia’s unique approach—a blend of technology, innovation, spirituality, and an Indic ethos. Her vision encompasses the convergence of structured thinking with unstructured perspectives, highlighting the necessity to map the complexities of today’s multifaceted world.
As she embarks on this journey, Agarwal emphasizes the importance of connecting disparate dots and reimagining traditional formats to drive tangible results for brands, businesses, and people alike. Her strategic prowess, coupled with Creativeland Asia’s creative culture, promises to redefine industry standards and pioneer innovative solutions in the ever-evolving landscape of brand storytelling.
Creativeland Asia’s latest appointment heralds a new chapter in its illustrious journey—one fueled by visionary leadership, creative ingenuity, and a relentless pursuit of excellence. As Divya Agarwal takes the reins of the strategy and research division, the stage is set for a transformative era of creativity, innovation, and impactful brand narratives.
