February Brand Reputation Rankings: Cha Eun Woo Soars, BTS Members Make Comeback

The much-awaited monthly brand reputation rankings for boy group members have been unveiled by the Korean Business Research Institute, stirring excitement among K-pop enthusiasts. February’s rankings showcase ASTRO’s Cha Eun Woo’s remarkable entry into the top ranks, fueled by the release of his latest solo endeavor, STAY. The heartthrob, also known for his role in True Beauty, secured the prestigious second spot on the list, captivating fans with his charismatic presence.

According to the research council, the rankings were determined by analyzing various factors including consumer participation, media coverage, communication, and community awareness indexes of 724 boy group members. Rising group RIIZE’s Wonbin clinched the coveted top position, while Cha Eun Woo’s impactful solo comeback propelled him to the runner-up spot.

Despite their ongoing military service, BTS members demonstrated their enduring influence by reclaiming positions in the rankings. Jimin, Jungkook, V, and RM showcased their unwavering popularity, securing spots in the top 25 alongside several members of SEVENTEEN.

RIIZE, the burgeoning group making waves in the industry, witnessed five of its members – Anton, Sungchan, Sohee, Eunseok, and Shotaro – clinching top positions, further solidifying their status as rising stars. Notably, RIIZE recently earned the prestigious title of brand ambassadors for Louis Vuitton, a testament to their growing influence.

Cha Eun Woo’s highly anticipated solo debut with “STAY” from his 1st mini album ENTITY captivated audiences worldwide. The music video, featuring acclaimed American actress India Eisley, captivates viewers with its cinematic brilliance, further establishing Cha Eun Woo as a multifaceted artist making waves in both the music and entertainment realms.

As the K-pop landscape continues to evolve, February’s brand reputation rankings underscore the dynamic nature of the industry, with Cha Eun Woo’s meteoric rise and BTS members’ enduring legacy shaping the trajectory of Korean pop culture.


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