In the realm of entertainment, content reigns supreme, empowered by the Internet as its facilitator, enabling users to access and enjoy diverse content seamlessly. With the recent rollout of 5G technology, India aims to position itself as a global player in connectivity and technology. However, despite these strides, Internet penetration remains modest at 48.7%, with fixed broadband subscriptions per 100 inhabitants standing at 2.4 as of 2022, according to Statista.
In this evolving landscape, Varun Pasricha, the Chief Operating Officer of Excitel, emerges as a pivotal figure. With three rounds of investment totaling approximately $15 million (Rs 120 crore) over seven years, Excitel has carved a niche in the Indian market, boasting a revenue of Rs 600 crore.
In a recent dialogue with BrandWagon Online, Varun Pasricha shed light on Excitel’s journey to profitability and positive EBITDA. He elaborated on Excitel’s customer acquisition strategy and delineated its marketing plan strategies.
Excitel’s profitability amidst market challenges underscores its resilience and strategic acumen. By prioritizing customer acquisition and retention, Excitel has cemented its position in India’s competitive Internet service provider landscape, earning the trust and loyalty of its clientele.
Looking ahead, Excitel remains poised for growth and expansion. As India’s digital landscape evolves, Excitel is well-positioned to capitalize on emerging opportunities and address the evolving needs of consumers. With a robust marketing plan and customer-centric approach, Excitel aims to solidify its leadership in the Indian Internet services sector.
In conclusion, Varun Pasricha’s leadership underscores Excitel’s role in shaping India’s entertainment and Internet landscape. As the country embraces digital transformation, Excitel stands as a beacon of connectivity, enriching entertainment experiences for users nationwide. With innovation and customer satisfaction at its core, Excitel continues to redefine Internet services in India and beyond.
