Arpit Srivastava Appointed as Head of Brand at CARS24: A Strategic Move Towards Brand Excellence

CARS24, a leading player in the automotive industry, has made a significant announcement with the appointment of Arpit Srivastava as its new Head of Brand. Arpit’s elevation to this pivotal role underscores the company’s commitment to strengthening its brand presence and fostering deeper connections with customers.

A Seasoned Marketing Professional:

Arpit Srivastava brings with him over 12 years of rich experience in the field of marketing, having navigated diverse sectors such as consumer electronics, mobiles, and media. His illustrious career includes key roles at renowned brands like Samsung, Sony, Times Group, and HCL Tech, where he spearheaded brand management, digital marketing, and media planning initiatives with exceptional finesse.

Integral Member of CARS24:

Arpit’s journey with CARS24 began in 2022, where he played a pivotal role in driving Growth initiatives within the organization. His deep understanding of the automotive landscape coupled with his strategic acumen positioned him as a valuable asset to the company.

A Vision for Brand Excellence:

In his new capacity as the Head of Brand, Arpit Srivastava will chart the course for CARS24’s brand journey, steering initiatives related to brand strategy, communications, and campaigns. His mandate extends beyond mere marketing; Arpit aims to forge meaningful connections with customers, fostering brand loyalty and advocacy.

Contributing to Market Leadership:

Arpit’s appointment comes at a time when CARS24 is poised for exponential growth and market expansion. His proven track record in marketing and his astute understanding of consumer behavior will play a pivotal role in consolidating CARS24’s position as a market leader in the automotive ecosystem.

A Strategic Imperative:

The appointment of Arpit Srivastava underscores CARS24’s strategic imperative to invest in top-tier talent and drive innovation across all facets of the business. By entrusting Arpit with the responsibility of leading the brand function, CARS24 reaffirms its commitment to excellence and customer-centricity.


As Arpit Srivastava assumes his new role as the Head of Brand at CARS24, the company embarks on a transformative journey towards brand excellence and market leadership. With his visionary leadership and strategic prowess, Arpit is poised to redefine CARS24’s brand narrative, shaping its trajectory in the dynamic automotive landscape.

Stay tuned as CARS24 continues to drive innovation, empower customers, and revolutionize the automotive buying and selling experience under Arpit’s stewardship.


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