Bunnings’ Bluey Makeover: A DIY Adventure for the Whole Family
Bunnings Warehouse in Auckland’s Glenfield has left DIY enthusiasts puzzled with a sudden rebrand, but it’s not your typical hardware store transformation. Instead, Bunnings has teamed up with the hit kids TV show Bluey, creating a whimsical experience that might have young ones urging their parents for a hardware store visit.
No, schools haven’t added hardware to the supplies list. Bunnings has playfully embraced the world of Bluey, an Emmy Award-winning Aussie cartoon about the adventures of a blue heeler puppy and her family. Since its 2018 debut, Bluey has become a global sensation, with millions of views and a devoted following.
The rebranded Glenfield store for February brings free Bluey-themed workshops to Bunnings locations across New Zealand each weekend. From meet-and-greets with Bluey and her sister, Bingo, to scavenger hunts and themed DIY workshops, there’s something for every Bluey fan.
The Hammerbarn transformation, inspired by the Bunnings Keperra store in Brisbane, adds an extra layer of significance to this collaboration. On February 3 and 4, Hammerbarn/Bunnings Glenfield will even host a sausage sizzle benefiting the Make-A-Wish Foundation.
Bunnings New Zealand general manager Melissa Haines expressed excitement about bringing the Hammerbarn connection to life, with Bluey and Bingo visiting New Zealand for the first time ever. The collaboration captures the hearts of both Kiwi kids and adults, turning the typical Bunnings experience into a fantastical adventure.
Kate O’Connor of BBC Studios Australia and New Zealand highlighted the significance of the Bluey and Bunnings collaboration, creating a grand-scale experience for fans to enjoy Hammerbarn in real life. Exclusive merch, including Bluey and Bingo’s beloved garden gnomes, adds the perfect finishing touch to this unique and collectible collaboration.