Apple’s Strategic AI Focus: 21 Startups Acquired Since 2017 Point to Major AI Upgrades
In a series of strategic moves since 2017, Apple has quietly acquired 21 tech startups, signaling a robust push into the realm of artificial intelligence (AI). The tech giant seems poised to unveil AI upgrades across its product suite, spanning iPhone, iPad, and Mac, according to reports by HT Tech.
Apple’s CEO, Tim Cook, recently highlighted the company’s emphasis on AI during the Q1 earnings call. Cook provided insights into their internal focus on generative AI, creating anticipation for what could be a groundbreaking update with iOS 18. Analysts from Morgan Stanley predict that iOS 18 will prominently feature generative AI, bringing a substantial overhaul to Siri. Speculations indicate that the new Siri might leverage Large Language Models (LLMs), representing a significant leap forward in AI capabilities.
This AI integration extends beyond Siri; Apple plans to incorporate AI into various apps to enhance user experience. Potential implementations include auto-generated playlists in Apple Music and automated slide deck creation in productivity apps like Keynote and Pages. Furthermore, Apple is exploring ways to improve customer service through the integration of generative AI into AppleCare.
As Apple gears up for a significant AI push, users can anticipate transformative upgrades that leverage the power of artificial intelligence across their devices and applications. The strategic acquisitions and internal focus on generative AI position Apple at the forefront of innovation in the tech landscape.