“Mango’s Sweet Growth: From 10 to 110 Stores in India, With Ambitious Plans Ahead”
Spanish fashion powerhouse Mango is making waves in the Indian market, increasing its points of sale from 10 in 2018 to an impressive 110 today. The company, competing with global brands like H&M and Zara, has outlined ambitious plans for the future. Daniel Lopez, Mango’s Director for Franchises and Expansion, reveals the strategy includes expanding its men’s and kids wear segments and opening more flagship stores in both metros and non-metros.
India holds a special place in Mango’s global expansion, standing out as the largest country in the Asia-Pacific region in terms of the number of stores. In an interview, Lopez emphasizes the uniqueness of the Indian market, highlighting the rapid societal changes, the embrace of western wear by customers, and the evolving retail landscape. He sees India as one of the most attractive markets for the brand in the years to come.
Lopez shares that Mango plans to continue its growth trajectory, aligning with the company’s recent announcement to open 500 new stores by 2026 in key global markets. The expansion is expected to cover countries such as the US, Canada, France, Italy, and the UK. Despite already achieving substantial growth, Lopez considers this just the beginning of Mango’s journey in India, expressing bullish confidence in the market’s social and economic prosperity.
In the competitive landscape dominated by foreign western wear brands, Mango aims to strengthen its presence. Currently boasting only a handful of Mango Man stores and kids’ stores in India, the brand remains optimistic about the country’s potential. Lopez affirms that Mango has “zero” plans of slowing down, highlighting the brand’s commitment to thriving in major markets worldwide.
The success of foreign brands like Zara and H&M in India’s retail landscape sets the stage for Mango’s continued growth. With the fashion retail scene evolving, Mango’s expansion strategy aligns with the shifting preferences of Indian consumers, making it a brand to watch in the dynamic Indian market.