Salt Bae is the nickname of Turkish chef Nusret Gökçe, who rose to fame on social media for his flamboyant and dramatic salt sprinkling technique while preparing steak. Gökçe owns a chain of high-end steakhouses called Nusr-Et, which has locations in several countries around the world.

Gökçe first gained widespread attention in 2017 after a video of him preparing and seasoning a steak went viral on social media. In the video, Gökçe is seen expertly slicing a piece of meat and then sprinkling salt onto it in a very expressive and theatrical way, which became known as the “salt bae” move.

Since then, Gökçe has become a popular internet meme and cultural icon, with many people imitating his salt bae move and referencing it in various memes and social media posts. He has also been featured in numerous television shows and commercials, and his steakhouses have become popular dining destinations for foodies and celebrities alike.